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ICANIWILL

ICANIWILL

ICANIWILL started as a post-it on Gustaf Ollas bathroom mirror during his economics studies in Uppsala and, little did he know then how simple it would be to name his company a couple of years later.

The company and brand was founded in 2012 when Gustaf quit his full time job to go all in as a personal trainer with some Swedish celebrities as cust... Lue lisää...

ICANIWILL started as a post-it on Gustaf Ollas bathroom mirror during his economics studies in Uppsala and, little did he know then how simple it would be to name his company a couple of years later.

The company and brand was founded in 2012 when Gustaf quit his full time job to go all in as a personal trainer with some Swedish celebrities as customers. While competing in Athletic Fitness Gustaf found it strange that there were so few fitness apparel brands in the booming market in Europe and Sweden. The sourcing for cloth manufacturers began and took almost two years. Meanwhile the company sold silicone bracelets and wrist-wraps with the ICANIWILL logo.

Today we are four people working full time at the company, developing and refining the products and our service. We hope that you want to be a part of our journey as much as we want to be apart of yours!
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